Holliday Fenoglio Fowler, L.P.
Commercial Real Estate Capital Markets Intermediary
For more than thirty years, Holliday Fenoglio Fowler, L.P. (HFF)
has been a leading provider of commercial real estate and capital markets services
to the United States commercial real estate industry.
As an early adopter of secure, virtual war rooms for real estate
transactions, HFF is a forward-thinking, technically savvy organization who needed
a “smart” system to support an average of 3.6 closings per day across 17 offices
nationally.
Why REALworkspaces?
Due to the volume of transactions and amount of documentation associated
with each deal, HFF needed a robust, affordable Virtual War Room and REALworkspaces
successfully met their need.
REALworkspaces provided the advanced integration, transparency and
ease of use to support the volume. “We needed an affordable Virtual War Room that
was feature-rich, simple to use and offered room for growth,” states Nancy Goodson,
Chief Operating Officer. “REALworkpaces provided the perfect solution and we have
been thrilled with the quick adoption rate, standardization and increased efficiencies
that ultimately benefit our clientele,” she continues.
“REALworkspaces also offered customized, self-administered functionality
that other solutions could not. With a national rollout requirement to 17 offices,
RWS provided an easy-to-use and quickly adoptable solution that provided results
for HFF clients instantaneously,” said Goodson.
Results
Customized implementation within one month, and a nationwide rollout
over two months;
- Custom-branded virtual war room with company logo for easy
recognition for clients.
- Both internal acceptance and client adoption rate has been
outstanding.
- Custom folder structure with pre-set user groups and security.
- Customized additional features supporting HFF business
processes.
Value
- Closed hundreds of millions of dollars in commercial real estate transactions which utilized REALworkspaces.
- New virtual war rooms in REALworkspaces may be opened in less than five minutes, on demand.
- Self-administration enables real-time response rates to clients.
- Client adoption rate high as RWS is “simple and easy to use”.